Comparison
Ulfah vs the WhatsApp Business API
Quick answer
The WhatsApp Business API suits large teams that need official templates, high volume and integrations, but it needs Meta business verification, approved templates and paid conversations. Ulfah sends from the WhatsApp number you already use, one message at a time, with no template approval, which suits smaller stores confirming orders and following up personally.
| Ulfah | WhatsApp Business API | |
|---|---|---|
| Setup | Install the Chrome extension and open WhatsApp Web | Meta business verification and a provider account |
| Sending number | Your existing number | A number registered to the API |
| Message wording | Personal, varied per customer, any language | Pre-approved templates for business-started chats |
| Cost | Monthly plan in SAR | Per-conversation fees plus provider fees |
| Volume | Paced, capped daily sends | High volume once your tier allows it |
| Runs when | Chrome is open with WhatsApp Web signed in | Server-side, all the time |
When the API is the better choice
Choose the API if you send thousands of messages a day, need delivery receipts in your own systems, or must run with no browser open.
- Very high daily volume
- Deep CRM or ERP integration
- Many agents sharing one number
When Ulfah is the better choice
Choose Ulfah if you want to start today from the number customers already know, write each message personally, and read replies sorted into confirmed, change, needs you and no reply.
- Cash-on-delivery order confirmation
- Warm outreach to people who know you
- Arabic and English messages per customer
Questions people ask
Is Ulfah an official WhatsApp product?
No. Ulfah is an independent tool that works through WhatsApp Web in your own Chrome. It is not made or endorsed by WhatsApp or Meta, so you should follow WhatsApp's terms and message only people who expect to hear from you.
Can I move to the API later?
Yes. Your contacts, segments and campaign results stay in Ulfah and can be exported to CSV, so you can switch to an API provider when your volume grows.
Do I need message templates with Ulfah?
No approval is needed. Ulfah gives you ready templates in six languages and can write a different version for each customer, which you can edit before sending.
Try it with your own WhatsApp
Start with one test message to your own second number.
Start free