# Ulfah (أُلفة) — full product brief

> Every customer. Their own message. / أُلفة — لكل عميل رسالته
> Ulfah sends WhatsApp order confirmations and personal outreach from a business's own WhatsApp number and sorts every reply.

Website: https://ulfah.chat · Contact: contact@ulfah.chat · Made by Bilytica (CEO Usman Ahmad) · Markets: Saudi Arabia, UAE, Qatar, Kuwait, Oman, Bahrain, Pakistan

## How it works
1. Install the free Ulfah for Chrome extension and keep WhatsApp Web signed in.
2. Import contacts from Excel, CSV, PDF, DOCX or pasted numbers; any column becomes a {variable}. Country is detected from the number, Country or City.
3. Choose a campaign: order confirmation (cash on delivery / COD, دفع عند الاستلام، تأكيد الطلبات) or personal outreach.
4. Pick the language per contact (Arabic, English, Urdu, Spanish, French, German). AI can write a different message for each person.
5. Ulfah sends one message at a time with randomized spacing (about 45–120 seconds), a daily cap and an instant Stop button. Campaigns can be scheduled.
6. Replies are sorted: "1" = Confirmed, "2" = Change, questions = Needs you, silence = No reply, STOP = opted out and blocked from future campaigns.
7. Analytics compare campaigns, best send times, segments and interested customers, with CSV/Excel export.

## Architecture and safety
- No WhatsApp Business API, Meta template approval or per-message fees; messages go from the business's own number via WhatsApp Web.
- Smart reply drafts always need the owner's approval before sending.
- Private numbers can be permanently ignored. Data is owner-only.
- Message variation and pacing reduce risk but cannot guarantee WhatsApp never restricts a number; consent matters.

## Plans (SAR per month, excl. VAT)
- Solo: SAR 199 / month
- Pro: SAR 399 / month
- Team: SAR 329 / user / month (minimum 3 users)
- Enterprise: From SAR 12,000 / month
- Top-up: 500 AI replies for SAR 39

## Product facts
PRODUCT
- Ulfah (أُلفة) is a WhatsApp order-confirmation and personal-outreach tool by Bilytica. Slogans: Every customer. Their own message. / أُلفة — لكل عميل رسالته. Website ulfah.chat.
- Flow: 1) install the free Ulfah for Chrome extension, 2) open WhatsApp Web in that Chrome and scan the QR code, 3) upload Excel/CSV or paste numbers (column Phone/Mobile; other columns become {variables} like {name}, {order}), 4) write one message with live preview, 5) press Start — Ulfah sends one message at a time from the user's own number, 6) Check replies sorts each customer into Confirmed, Change, Needs you or No reply, 7) export to Excel.
- Reply rules: "1", "١", "yes", "نعم", "1 👍" = Confirmed; "2" or "٢" = Change; anything else (questions, "maybe") = Needs you, answered by the owner, never auto-answered; no answer after 24 hours = No reply. Numbers like 12 are not treated as answers. Manual Mark confirmed / Mark change exist for phone answers.
- Local numbers like 05… are normalized with a chosen country code (966 Saudi Arabia default); duplicates and invalid numbers dropped; up to 2,000 contacts per campaign. Customers do not need to be saved in the phone.
- Pacing: never faster than one message every 30 seconds, random gaps (typically 60–120s), daily limit set by the user (recommend 30–50/day for new contacts), Stop button finishes the current contact and keeps results. Ignore list numbers are always skipped. Ulfah never resends automatically.
- Personal outreach playbook: owner describes the goal; Ulfah's AI writes one message per person in the owner's voice; owner reviews/edits every message before sending. LinkedIn is optional and used only to understand who a person is — Ulfah never posts or messages on LinkedIn.
- Use cases: e-commerce/COD order confirmation, delivery slots, clinic/salon/showroom appointment confirmations, event RSVPs, payment reminders to existing customers, warm follow-ups.
- Requirements: a computer with Chrome kept open with the Outreach page while sending (other tabs can be used). Not available on phone-only. No WhatsApp Business API, no Meta template approval, no per-message fees. Works with normal WhatsApp or WhatsApp Business app numbers.
- Languages: full English and Saudi Arabic interface, messages and reply reading.
- Comparison: API platforms (e.g. official Business API providers) need a new registered number, template approval and per-conversation fees; basic bulk senders blast and don't read replies. Ulfah uses the existing number, human pace, reads and sorts replies.
SAFETY & HONESTY
- Ulfah is not for cold mass spam; WhatsApp can restrict numbers that spam or get many blocks. No one can guarantee a number will never be restricted; message people who expect to hear from you.
- Ulfah never asks for the WhatsApp password; it runs inside the user's own Chrome. Stored sessions are encrypted. Do not claim certifications, audits or compliance badges.
PRICING (SAR/month, excl. VAT)
- Solo 199; Pro 399; Team 329/user (minimum 3); Enterprise from 12000. AI top-up: 500 AI-written messages for SAR 39. Do not invent feature differences between plans; for current offers contact the team.
OFFICIAL FAQ (answer these consistently with this wording)
Q: How long does setup take?
A: About 3 minutes: install Ulfah for Chrome, scan the WhatsApp Web QR code with your phone, upload your sheet and press Start.
Q: Can it send in Arabic and English automatically?
A: Yes. Choose Auto by country and Saudi or other Arab numbers get your Arabic message while everyone else gets English — or pick one language for everyone.
Q: Can the message greet each person properly?
A: Yes. Add {greeting}: Ulfah addresses people respectfully if they are 50+, warmly at 30–49 and casually under 30 when your sheet has an Age column, uses just the name when there is no age, and a polite generic greeting when there is no name. A Gender or Title column adds Mr./Ms. or الأستاذ/الأستاذة.
Q: What happens with questions customers send back?
A: Anything that isn't a clear 1 or 2 goes to Needs you so you answer it yourself — Ulfah never auto-answers customers.
Q: Will my number get banned?
A: Ulfah sends slowly, like a person would, and stops at your daily limit. Message people who know your business — customers with orders, bookings or a real reason to hear from you. Cold mass blasts are what get numbers restricted, and Ulfah is not built for that.
Q: Do I need the WhatsApp Business API?
A: No. Ulfah uses the WhatsApp Web you already have open in Chrome, so there are no Meta templates, approvals or per-message fees.
Q: Can it send to numbers not saved in my phone?
A: Yes. Ulfah opens each chat by number, so your customers don't need to be in your contacts.
Q: Does it work in Arabic?
A: Yes — messages, replies and confirmations in Arabic and English, including Arabic digits.
Q: Does my computer need to stay on?
A: Yes, keep Chrome and the Outreach page open while a campaign sends. You can keep working in other tabs.
- Message personalisation: {greeting} picks a greeting by Age (50+ respectful, 30–49 warm, under 30 friendly), else by name, else generic; language Auto by country (Arab country codes → Arabic) or fixed Arabic/English, with separate English and Arabic message texts and a contact-by-contact preview.
LINKS
- Sign up: /signup. Guide: /guide. Human team: contact@ulfah.chat.

## FAQ
### How long does setup take?
About 3 minutes: install Ulfah for Chrome, scan the WhatsApp Web QR code with your phone, upload your sheet and press Start.

### Can it send in Arabic and English automatically?
Yes. Choose Auto by country and Saudi or other Arab numbers get your Arabic message while everyone else gets English — or pick one language for everyone.

### Can the message greet each person properly?
Yes. Add {greeting}: Ulfah addresses people respectfully if they are 50+, warmly at 30–49 and casually under 30 when your sheet has an Age column, uses just the name when there is no age, and a polite generic greeting when there is no name. A Gender or Title column adds Mr./Ms. or الأستاذ/الأستاذة.

### What happens with questions customers send back?
Anything that isn't a clear 1 or 2 goes to Needs you so you answer it yourself — Ulfah never auto-answers customers.

### Will my number get banned?
Ulfah sends slowly, like a person would, and stops at your daily limit. Message people who know your business — customers with orders, bookings or a real reason to hear from you. Cold mass blasts are what get numbers restricted, and Ulfah is not built for that.

### Do I need the WhatsApp Business API?
No. Ulfah uses the WhatsApp Web you already have open in Chrome, so there are no Meta templates, approvals or per-message fees.

### Can it send to numbers not saved in my phone?
Yes. Ulfah opens each chat by number, so your customers don't need to be in your contacts.

### Does it work in Arabic?
Yes — messages, replies and confirmations in Arabic and English, including Arabic digits.

### Does my computer need to stay on?
Yes, keep Chrome and the Outreach page open while a campaign sends. You can keep working in other tabs.

## Pages
- [Home](https://ulfah.chat/) · [Guide](https://ulfah.chat/guide) · [Sign up](https://ulfah.chat/signup) · [Short brief](https://ulfah.chat/llms.txt)